Advocacy

Advocacy projects are unique to a specific goal - such as winning support for an environmental or social cause, engaging a community, increasing public awareness, getting legislation passed or even winning an election. The tactics to achieve these goals may include fundraising and writing, and also rely on other activities such as grass roots community engagement, influencer communication or legislative advocacy. A few examples are below.

To inquire about how we could help advocate for change, send me a message.

Will Steger Wilderness Center

Developed branding and communications plan to attract donors for the eco-sustainable Wilderness Center and its solar grid in the woods. Created donor event in Ely for polar explorer Will Steger that attracted Minnesota and Wisconsin media and led to funding support.

St. Paul Ballet

Joanne Henry worked with the executive director and their board during an organizational crisis for St. Paul Ballet to engage key stakeholders and maintain donor relationships. I also provided board training to introduce ongoing development as for each director and to increase donor referrals.

We are All Criminals

Provided media and public relations training for executive director of advocacy non-profit We are All Criminals. Helped clarify messages, strengthen talking points and identify media strategies to support the mission of changing attitudes of the population toward individuals experiencing incarceration. One out of four individuals has a criminal record. Four out of four individuals have committed a crime.

Separately, supported book the nonprofit’s sale of books by Executive Director, Emily Baxter, helping to fund ongoing criminal justice advocacy work.

Metropolitan Flood Diversion Authority

Worked with the cities of Fargo, ND and Moorhead, MN and the Metro Flood Diversion Authority to provide community information and to help gain support and legislative funding for a seven-year flood prevention project that would reroute the Red River in the case of floods of disastrous proportions. Work included messaging, branding, public affairs, media relations, and community engagement.